‘Novelty’ Is The most abused terms within the watch industry. Pretty much, it’s utilised to explain the constant stream of new models and patterns becoming made by watchmaking manufacturers. But on top of that, it conveys a way of newness and — advertising and marketing departments fervently hope — exhilaration. https://www.watchesworld.com/a-guide-to-10-of-the-best-dress-watches/